rough cut 2

This is our rough cut which we created half way through the process of creating our promotional package. We used a rough cut in order to gain some peer feeback in a group session one lesson. From our peer feedback we noted that there were both positive and negative points on which we could improve upon whilst editing in the run up to our final cut. 

One positive point that was made clear through the peer feedback was that our lipsync was particuarly good as it was in time for the duration of the clip and looked realistic.

 A point to improve upon was noted that our shot variety could be improved by using different variations of shot. For example, some medium shots, long shots and more  importantly moving shots.

From our peer feedback we could assess how to improve our rough drafting of our video in order to create a more professional, realistic and genre conforming final product.

rough cut 2

Test Footage

As a group, we decided to take some test footage so that when we came to film our actual footage we already knew how to work equipment and technology. The test footage allowed us to test some of our designs for the background

Planning our Advert

We have decided that our advert should closely link with both the digipak and the actual music video. We feel that its important to incorporate the same type of images, font, text and colour in order to represent the band as a whole unit and promote the video in as many ways as possible.

COLOUR
Our primary colour will be purple as this is a key colour in the music video and also the central colour within our digipak aswell. Purple incorporates the girly fun edge which we have included in our video and has connotations of being a very feminine colour. This stands out against a plain black background which demonstrates the main information and makes them more noticable to the audiences.

IMAGE
Our anchoring image is of all three members of the band striking a pose. Again the way in which we have constructed the advert allows for a very similar approach as the digipak does. Each member of the band is placed in front of a letter from the word 'FUN' like on the front panel of our digipak. The band members are the main image and so they are centrally anchored to be the first image that the audience can see.

Possible CD Design

This particular design was created by Leah using Photoshop. As a production company we really wanted to enforce that there were three different personalities to the band. I think that by using a facial piece of each member of the band encapsulates the three different essences of the band. The images are very bright, imaginative and 'fun' which is the key message of the songs lyrics, which we wanted to amplify throughout our video, digipak and our advert. The animated expressions cohere with the uplifting tempo of the song and suggest that the members of the band are having fun like the song expresses. All images that we have used within both our video, digipak and analysis have been linked in the way that they were presented. Our main visual idea is to have the three members of the band represented equally against the title of the single 'FUN'. We have utilised this is all three aspects of our promotion with the main emphasis being within the digipak and the advert.