We decided to create a logo for our production company which will be "advertised" through our music video and will be showcased on the digipak and advert. We felt it was important to create a logo that would match the concept of our music genre and be eye-catching to the demographic audience.
The colors we used were mainly primary, bold, bright colors that would be easy to notice on adverts/digipaks etc. For example, pinks and oranges have been used to agree with the conventions of our 'pop' genre. Although the colors are bright they have been used in a simple, minimalist way in order not to strike too much attention away from the anchoring image/artist.
The font we used felt very Hollywood-esque which we though matched our genre perfectly. A lot of pop music videos are originated from American producers and companies and we wanted to incorporate that within our brand and video. In addition, a lot of pop videos are filmed in Hollywood/LA and so we wanted to include the American vibe into our video as well.
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